In today's digital age, performers such as singers, dancers, models, comedians, and other entertainers have a plethora of opportunities to market themselves and their talents. The internet has become a vital platform for self-promotion and marketing, allowing performers to reach a global audience with just a few clicks. Here are five marketing ideas (along with platform recommendations) for performers to help them succeed in the online world.
1. Internet Marketing
Internet marketing is a broad term that encompasses various strategies and techniques used to promote products or services online. For performers, this could mean leveraging social media platforms like Facebook and Instagram, live streaming / video platforms such as TalentCams and YouTube, email marketing, search engine optimization for their own website, and pay-per-click and/or pay-per-view advertising to increase their online visibility.
Social media platforms, in particular, should be the first step taken for performers to find fans. They allow you to connect with fans and easily share content and updates. Platforms like Instagram, Twitter and Facebook work great for singers, dancers, models, comedians, and entertainers to build a following. If you would like to monetize and actually make a career out of performing, platforms like TalentCams and YouTube can be utilized in conjunction with your other marketing efforts. Both of these platforms allow performers to showcase their talent and engage with fans via live streams. Obviously YouTube has a HUGE user base, and your ability to reach more people is greater, but you still need to promote your channel. TalentCams on the other hand is new, but offers more features promoting performers and money making tools available. Either way, whichever platform you decide to use (we suggest all of them) you'll still need to market yourself to find fans. In fact, we've even created a TalentCams channel on YouTube! Cross promoting is important, so if you're going to perform on TalentCams, be sure to invite all your fans/followers to: subscribe to your channel, send a tip, rent a pay per view video, buy a ticket to the show or watch a free live stream.
2. Online Promotion (Video Channel / Streaming)
It's time to get off your app and get online, because online promotion is a crucial aspect of internet marketing. It involves using various online platforms to promote your brand, increase your online visibility, and attract more fans. There are several ways performers can promote themselves online.
One effective way is through video channels. Platforms like TalentCams, YouTube and even Vimeo allow performers to create and share their videos with a global audience. Whether you're a singer showcasing your latest song, a dancer sharing your latest choreography, a model showcasing your latest photoshoot, or a comedian sharing a hilarious skit, video channels can help you reach a wider audience.
Live streaming is another effective online promotion strategy. Platforms like TalentCams, YouTube, Facebook Live, and Instagram Live allow performers to stream their performances live to their fans. In addition, TalentCams allows you to sell tickets to your live stream event,. It's like going on tour without leaving home! In any event, live cams give fans a real-time experience of your performance, making them feel more connected to you.
3. Fan Subscriptions and Tips
Fan subscriptions and tips are a great way for performers to monetize their online presence. Platforms like TalentCams, YouTube, and Patreon allow performers to create subscription-based content. Fans can subscribe to your content for a monthly fee, giving you a steady income stream.
Tips not only provides you with additional income but also helps to build a stronger relationship with your fans. TalentCams includes a tip option on all your videos, your channel and during your live stream event.
4. Pay Per View Videos
Pay Per View (PPV) videos are another effective way for performers to monetize their content. Platforms like TalentCams Pro+, Vimeo On Demand and YouTube Premium allow performers to create and sell pay per view videos. Whether it's a live performance, a recorded performance, or exclusive content, PPV videos can provide you with a significant income.
5. Your Own Professional Website
Having a professional website is a must for any performer. It serves as your online portfolio, showcasing your talent, skills, past performances, and testimonials. It's also a platform where fans can learn more about you, your upcoming performances, and any merchandise you might be selling.
Your website should be visually appealing, easy to navigate, and mobile-friendly. It should also be optimized for search engines to increase your online visibility. Including a blog on your website is always a good idea. Write stories about your journey, upcoming / previous shows and any other interesting events. You can also allow fans to engage through comments and learn more about you as an artist via your about page. Of course, if your touring, include a schedule of events. If you're streaming live online, include those date/times. TalentCams offers a scheduling tool as well.
Finally, create a newlestter option on your website. Email marketing is a more personal way of reaching out to your fans. You can send newsletters, updates about your upcoming performances, and exclusive content to your subscribers. This not only keeps your fans engaged but also helps to build a long-term relationship with them. So, be sure to integrate a newsletter option on your website.
In conclusion, the internet provides a wealth of opportunities for performers to market themselves and their talents. Each platform mentioned (TalentCams, YouTube, Facebook, Instagram, Twitter, Vimeo) provides it's own unique offerings. We recommend you use all of them to your advantage. By leveraging internet marketing, online promotion, having a professional website, and monetizing your content through each platforms' offerings: fan subscriptions, tips, paid live streams and pay per view videos, performers can reach a global audience and achieve success in the online world. Happy Marketing!
